Let me be clear, this is not about red or blue, though the graphic above might tell you my subject is the Republican candidate, Donald J. Trump. But I'm writing about only his communication habits, not the issues. This is a case study for business people about staying on message. So how is Mr. Trump scoring considering the stay-on-message target? Let's analyze his recent performance with less than 100 days to go before the vote.
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Customers choose you because you’re better, or at least they hope you’ll be better. They choose you because you’re YOU. That makes you different; you’re the only one.
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