Communication Strategy

When deciding what to communicate, you always start with who. You need to know your audience first; who are you writing to? That determines the type of content you create (its tone and message), its distribution and timing. Too many companies make assumptions here, thinking they know their audience well. Then when the content doesn’t deliver toward their goal, they blame the content itself. Consider carefully your audience, and test to make sure you’re reaching them. When you do that, your editorial calendar and brand-focused content strategy is more likely to succeed.

communication strategy | brand messaging | distribution planning | content analysis

Writing & Editing

Creating content can be the easy part, when you do your homework. I studied journalism, and learned to ask questions, lots of questions. Then I worked in magazine publishing, and learned to edit. I’m still learning to write, but if I ask questions and do the editing work, I succeed. I can create content for any audience, and I continue to prove that. I’ve written for industrial mechanics, motorcycle enthusiasts, MMA coaches, financial planning customers, musicians, homeowners, business owners, and more.

internal communication | blog posts | scripts and speeches | custom publishing | newsletters

Visual Communication

Green tree frogs love daylily flowers. In late summer, the tiny green creatures sit inside and wait for their next meal to arrive. I’ve seen it a few times, and I’m always surprised to find these couple-inch-long frogs tucked into a bloom. Interesting story, indeed. But the picture does a better job. You often need both words and images - video, graphic design, photography - to tell a story. I have been creating photos and visuals for several years.

photography | video direction