Content Marketing Services

If you're ever shared a story about your company's products or services, you've done "content marketing."

This broad category of story-sharing tactics includes digital delivery as well as more traditional printed products. And don't forget video. Most importantly, it starts with the creation of the content - your story.  

I create stories that educate, entertain and inform. I deliver these stories using the tools that best reach the audience, and fit a budget and schedule. 

At right is a list of tools I use in content marketing work. Which one might be best for you? Depends on your audience, budget, timing, and brand style. 

Communication Strategy

Before writing that blog post or building that email newsletter, make sure you have a strategy that allows for measurement and adjustment, and helps you reach your goals.

• Who are you trying to reach?

• What action do you hope they’ll take?

• Are you prepared to respond?

• Can you make adjustments depending on that response?

• What will you communicate next?

Brand Management

All communication tactics must remain brand-focused. This goes beyond using the right logo and colors, though those are important. The marketing communication you deliver needs to be consistent with all your brand identity and beliefs. I have created brand messaging and managed brand practices for large and small organizations.

Print & Digital Publishing

Sure, the magazine industry is not what it used to be. But niche publishers, and savvy corporations, are finding success with print publishing. Paper still has a place.

But digital publishing has several advantages, including speed to delivery, measurement, editing and adjustments, and the power of rich media. I can create plans for both print and digital delivery.

PR, Crisis Communication, Media Relations

Yes, these are three different things, but they're related to each, and to your story. 

Public Relations (PR) can succeed when the stories are important and honest, and not self-serving. Successful PR is built on relationships with media. And the result of strong relations is a growing audience. As a former magazine editor, I know what works and what doesn't. 

Crisis Communication is that asset you think you'll never need. Until you do. But you're not ready. It's like insurance. A business can endure nearly any communication crisis by planning for one. When the media calls, who in your company will say what? I help companies prepare. 

Media Relations: I've trained executives and athletes in how to best engage with journalists, with on-camera coaching that focuses on brand continuity. 

Photography & Videography

Sure, photos and videos are "content" too, and they need marketing. I separate them here because their creation requires unique planning and execution so the visuals support the larger story. The right visuals, captured well, enhance storytelling effectiveness.  You can check my Photo Gallery here, and a Video Gallery here.