Developing Your Story

How I Work

 

Stories are Bridges …

I can create and share powerful stories for any business that is ready to do so. And stories are bridges that carry information from one source to a receptive audience.

I can craft the message, building that bridge.

I can find the right audience and deliver the story to them.

Okay, let’s not get too metaphorical here. But storytelling does indeed build bridges, connecting a brand to an audience. Once that effective bridge-story is built, you deliver it over and over, checking to make sure the bridge is still standing strong, and that the audience gets it.

… Built by Writing, Editing, and Design

In the old days, stories developed on their own, passed orally, around campfires. But that was, like, 400 years ago. And wine was made without much cultivation.

Today, the best stories are engineered by writers, editors, and designers. I have 30 years of experience writing, editing, shooting photos, directing videos, creating page and story designs. And the best wines are cultivated by master vintners.

 

Stories Need a Leader …

… a navigator and director. Stories are created from ideas, and by people. And the more people the better. That requires a leader. I have years of experience as a leader and mentor, guiding collaborative efforts by coaching and mentoring. I can be that mentor and coach, that leader and promoter.

I can help train your staff to be story tellers. I can coach and guide teams to communicate effectively with a variety of audiences.