Collaboration
When I started HansenHouse in 2010, I made two main mistakes (and several secondary mistakes). First, I said YES to every project request. I thought I could do everything. After a few 80-hour work weeks, I admitted to myself I was wrong. Second, I thought any other “agency” was my competition. I quickly learned about what my friend Harold Weitzberg called being in “cooperatition.” No, this particular portmanteau has yet to gain fame. But you get it. Now some of my best work is done in collaboration with other communication or ad agencies. I get to do my thing, and learn from amazing creative leaders, while contributing to cool projects. Like these below.
Writing and Consulting
Strategy: Create cinematic content that pushes positive change. Cultivator Content Labs is an inspiring and highly productive production company that travels the world to capture amazing moving pictures and produce award-winning commercial and documentary films. On several occasions, they’ve called HansenHouse to help them craft the stories - words and scripts - that support their video stories.
Creative: For this project (pictured), HansenHouse took hours of video interviews and helped pull the most important few minutes into a 5-part video series on Blockchain. It was like a combination of reporting and video script writing and manuscript editing all rolled into one amazing project. Writing for video is a different kind of writing, as is script work. But appreciate the strategy and understand the needs and desires of the listener - then you just follow the story.
Distribution: HansenHouse played no role in the distribution of this work. But you know I asked them about it! Where would these videos be seen, and by whom? Why were they interested? What drove their viewing interest?
More Collaborative Agencies
Alan Herman & Associates, Temecula, California
BI Worldwide, Minneapolis, Minn., Torrance, Calif., & Detroit, Mich.
Blue C, Costa Mesa, Calif.